Clio Healthcare is the most prestigious awards show in the brutal world of healthcare advertising.
Healthcare advertising is brutal, due to regulations and medical codes and strict guidelines that makes it very hard to get good creative work to market.
It is this brutality that is the focus of this App. Essentially it is an Augmented Reality App that brings the Clio Awards statue to 3D life through a call for entries poster. The posters will be mailed to top healthcare Creative Directors.
Users are instructed to find Clio’s sore-points to hear how brutal healthcare can be. They simply touch their mobile device screen and when they hit the sore points she will explain how she got her injury eg Indigestion after swallowing more budget cuts. If the user touches any of the 3 buttons at the base of the statue, their device will be linked to one of three pages of the Clio Healthcare Website.
If you do not have a Clio AR poster, please download from http://www.cliohealthcare-ar.com/